Here are my favorite branded merchandise items that will help your business get notice. These ideas will help increase sales, bring in new prospects and bolster customer and employee loyalty.
1) Inflatable Ads: Helium inflated blimps, balloons and spheres are an effective and a cost-efficient way to promote an event, sale, or to simply increase the visibility of your company. Helium inflatables can be visible from several blocks or even miles away, depending on the size of the unit and the height at which is flown. Our blimps can be customized with imprinted logos or text and manufactured in a wide variety of body and fin colors.
2) Banners & Signs:Are an excellent indoor/outdoor advertising tool that will immediately increase exposure and visibility. The innovative design of our banners ensures continuous visibility of your logo or company name, and is easy for your customers to see. Banners and signs provide a classy, effortless way to promote your logo or brand name at events, store promotions, real estate sites, shopping centers, outdoor sporting events and other occasions.
3) Trade Show Displays: These items can convert from a compact unit to an impressive 10’ graphic backdrop in seconds. Containing a one piece full color graphic panel made of wrinkle resistant poplin fabric. Free soft sided carrying case included.... Your full color / photographic design is dye sublimated on stretch-able fabric that zips securely in place over a sturdy Lt. weight PVC frame. These portable display kits includes frame of your choice and imprintable graphic panel based on supplied art convert your full color ad or company display information into an instant eye catching exhibit!
4) The Silent Salesperson - Embroidered Apparel:Why do I call these the silent sales persons? As the wearer of the branded apparel is seen around town, in elevators, at trade shows, in offices, the observer has the opportunity to read the name without asking who you work for. This also helps people keep on their best behavior because of the name identifier sewn into the shirts.
5) Desk and Wall Calendars: Advertising calendars have been perennial favorites for many years. While we continue to offer tried and true classics, the evolution of digital printing lets us offer great prices, low minimums and even personalized imprinting on custom full color items. Check out all of our cool products. We truly have something for everyone!
6) Memory Sticks:While others are splurging a bunch of money on conventional advertising like TV, radio, and newspapers, there are cheaper ways of doing so by targeting your preferred market in order to optimize your advertising dollar. More and more people cannot live without touching a computer even for a day. What better way to get your company’s message across by giving away a free USB flash drive? After all, everyone could definitely do with more portable memory, and a USB flash drive is the perfect tool for the job at the moment. Did you know there are thumb drives that can hold as much as 8 gigs of memory?
7) Eco-Friendly Promotional Products: Earth-friendly business gifts given to clients and employees say you take an active role in ensuring a better world. Long-lasting reusable branded merchandise will help make a difference on the environment by reducing waste and saving energy. A thoughtful, high quality eco-friendly promotional products with your company name prominently displayed will deliver a lasting impact and provide a positive impression of your business.
8) Walking Billboards; the ever present Tote Bag: Giveaways at trade shows and conventions are important. No one ever turns down a free promotional pen or imprinted notepad; but branded merchandise like this ends up in a pocket, purse, or briefcase. What wandering customers and prospects need to relieve their bulging pockets and overflowing purses is a tote bag. Your logo will trek all over the convention floor, proudly creating brand awareness everywhere it goes. A custom tote bag calls out to a large audience, and it will certainly cause other attendees to ask where it came from.
9) Magnetic Ads:According to a study at Purdue University, the average American visits their refrigerator 22 times a day. So, your magnetic promotional product offers you around 8,030 impressions on a consumer each year. That's one of the lowest costs per impression of any item in our industry! Moreover, another popular and cost effective method to increase public exposure for your school sports team, your church, a charity group, or your business is the Car sign magnet. This as well as many other forms of magnetic ads are incredibly popular and offer the most inexpensive way to get noticed.
10) Achievement Awards: Recognition boosts people’s esteem and performance. Recognition signifies that someone notices and someone cares. It satisfies a person’s essential needs and leads to new motivation, improved performance and higher self-esteem. Bottom line — an organization that wants to be competitive absolutely needs to make employees feel valued so they perform their best work on a daily basis — and stick around to make a continuous contribution.
Author: Bob Boggan, CMO & Partner at Mprinted.com, Inc. (http://www.mprinted.com/)
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