Friday, December 18, 2009

Event Marketing-
Driving Prospect Traffic to Your Location

Imagine if...
you just ran a promotion expecting 16,000 prospects and 178,500 showed up!


These are the kind of results that event marketers are achieving when they use a TrafficTickets™ promotion to attract new customers...increase sales...and improve profits.

The TrafficTickets™System is your promotional ticket to the highest prospect traffic levels you can imagine!

It's NOT a scratch-off, it's NOT a match-n-win... it's Interactive Consumer Promotion Technology.

This promotion tells consumers electronically and visually what they've won-but only after they come to your point-of-sale display!

TrafficTickets is an innovative marketing tool that drives customers into your retail center or trade show booth resulting in increased sales and improved brand awareness.

HOW IT WORKS:

• Everyone's a winner.

• TrafficTickets™ are distributed to consumers/prospective buyers through direct mail promotions, newspaper inserts and/or handed out in-store or at marketing events.

• Customers have to come into your retail store or trade show booth, visit the promotional point-of-sale display and insert their game ticket to see what prize/discount they've won.

• The game piece activates a light on the display, which indicates which one of the five prizes/discounts has been won.

• Turnkey service includes production of promotional materials, distribution of game pieces and prize fulfillment.

WHY TrafficTickets™?
ULTRA HIGH RESPONSE RATES!


Compare.........................Avg. Response Rate

• TrafficTickets..............................10%-35+%
• Scratch-Off Promotions...............1-3%
• Newspaper inserts.......................1%


VALUE - Higher response rate translates into higher ROI-plus, TrafficTickets™ promotion materials are very cost effective!

SATISFACTION - More than 95% of those who have used the TrafficTickets™ System say they will use it again and are extremely satisfied with their results.

BUILT-IN SECURITY - This Promotional system prevents fraudulent copying or printing by utilizing a specially patented ink process and multiple game card positions which creates a totally secure environment.

DATABASE BONUS - Barcodes can be added to the TrafficTickets for data collection and verification, enabling you to capture valuable consumer data for future use.

CASE STUDY

Objective: New customer acquisition.
Client: AmSouth Bank
Strategy: Direct mail promotional campaign TrafficTickets™ were mailed to 800,000 households surrounding 300 branches.
Results: Client was expecting a 2% response (16,000 people). The promotion actually drove 178,500 customers to the branches. Program resulted in high conversion rates and the bank set a new record for most new accounts opened during any 6-week promotional period.

BENEFITS IN A NUTSHELL
• Drive consumers into retail locations and events
• Increases sales
• Improve brand awareness at point-of-sale
• Acquire, retain and cross-sell customers
• Launch new products/services,seasonal promotions,branch openings
• Effective anywhere you need to drive customer traffic

MORE TESTIMONIALS:
“We usually get 2-3% response when we run a consumer promotion; we were not prepared for the 14%+ response we got from using TrafficTickets.”

“We had people lined-up from opening until closing to see what they had won-our sales skyrocketed during and after the event”

“Before using TraficTickets our cost per credit application was 6 times more-they are a real winner”

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We can develop a high yield TrafficTickets™ promotion for you!
Call to setup a phone appointment today.
866.830.3373
www.mprinted.com
Bob Boggan, Owner/CMO at Mprinted.com, Inc.

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