Online Marketing:How To Tap Into Huge Potential

If you’re not integrating interactive marketing tactics into your advertising mix you could be missing a big opportunity. More and more marketing dollars are shifting away from traditional media to the interactive marketing arena and with good reason. When faced with budget reductions and the need for immediate sales in recessionary times interactive marketing tools offer lower cost, higher measurability and better results for direct response.
What’s more, if you're looking to reach a younger demographic, interactive marketing is especially important; it s one of the best ways to connect with hard-to-reach buyers aged 35 and under.

Online Promotions That Work

WebDecoder
WebDecoder products, using a unique patented Hidden Imaging Technology (HITS), conceal a hidden message that can only be viewed on a website, in-store monitor, or digital television. When positioned over a computer screen, the game piece reveals a prize message, icon or other marketing message designed to generate immediate action.

MobiDecoder
MobiDecoder gives you potential access to almost 50 million active users of the mobile web. Incorporating patented Hidden Image Technology, it delivers a digital game piece that the consumer must bring into a retail store or event location to be decoded. Multiple key codes can be used in a promotion to track responses back to specific advertising media and/or distribution outlets, providing valuable data for evaluating ROI.


VirtualDecoder
VirtualDecoder lets you engage with a consumer without having to print and distribute a physical game piece. Targeted participants learn about the promotion via e-mail, direct mail, radio or other traditional media and are directed to visit a website. After providing their registration information, participants are served a virtual game piece on their display screen and use their mouse to drag the decoder over the embedded hidden image area to reveal their prize or value offer.

Online Game’s
Online games like this one developed for Act II popcorn get your targeted audience involved in a fun and impactful way. Aimed at increasing sales in the commercial vending channel, the game offered a chance to win $1 million. To play, consumers had to go online and register the freshness code found on their product package. Results were outstanding, with sales growing from 12 million to 16 million units during the nine-month promotion period.

A $55 BILLION BUSINESS

Interactive Marketing expenditures will reach $55 billion within the next 5 years. This represents 21% of all marketing spending.
Top Interactive Tactics:

• Search engine marketing
• Internet display advertising
• E-mail marketing
• Social Media
• Mobil Marketing

Source: U.S. Interactive Marketing Forecast – Forrester Research

As budgets shift to interactive marketing from traditional media, overall advertising spending is decreasing. Marketers are focusing on interactive marketing tools that drive immediate response and sales, according to Shar VanBroskirk , VP and principal analyst at Forrester Research.

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Call to setup a phone appointment today.
866.830.3373www.mprinted.comBob Boggan, Owner/CMO at Mprinted.com, Inc.